Purchase Price Allocation — fair-value of identifiable intangibles

Ind AS 103 requires an acquirer to recognise, at the acquisition date, the identifiable assets acquired and liabilities assumed — at their acquisition-date fair values. The balance is goodwill. Transique delivers full-scope PPAs for listed and private acquirers, covering intangible-asset identification, fair valuation of each class, contingent-consideration measurement, and non-controlling-interest valuation.
Our PPAs are built to audit-defence standard. Every identified intangible has a written rationale for its recognition (or non-recognition), a documented valuation approach, and a sensitivity analysis on each material input.

When you need us

  • You have completed an acquisition and need PPA for the financial statements.
  • Your auditor has raised questions on the intangible-asset identification or the goodwill computation.
  • You are planning an acquisition and want a pre-deal indicative PPA to quantify post-deal goodwill and amortisation impact.
  • You are preparing for an IPO and have historical acquisitions whose PPAs require retrospective review.

What we deliver

  • Identification of all recognisable intangibles — marketing-related, customer-related, contract-based, technology-based, artistic-related.
  • Fair-value determination of each intangible using the income, market or cost approach as appropriate.
  • Goodwill computation and stress-test against impairment indicators.
  • Fair-value measurement of contingent consideration and non-controlling interest.
  • Sensitivity and scenario analysis.
  • Audit-ready workbook — assumptions, source data, methodology memos, peer benchmarks.

Our methodology

  • Acquisition-accounting review. Structure, consideration, contingent instruments.
  • Intangible identification. Asset-by-asset recognition tests under Ind AS 103.
  • Valuation. Multi-period excess-earnings (customer relationships), relief-from-royalty (brands, technology), replacement-cost (workforce — not recognised separately but relevant for tax).
  • Useful-life determination. Economic, contractual and regulatory factors.
  • Reconciliation. Identified net assets (assets acquired less liabilities assumed) + goodwill = consideration transferred (plus non-controlling interest and any previously held interest, where applicable).
  • Audit defence. Walkthrough with the auditor; response to queries; sensitivity disclosures.

Technical grounding

  • Customer-relationship valuationsvia multi-period excess-earnings with appropriate contributory-asset charges.
  • Brand valuations via relief-from-royalty using peer-royalty benchmarks and the tax-amortisation-benefit adjustment.
  • Technology valuationsvia relief-from-royalty or excess-earnings, with remaining-useful-life analysis.
  • Contingent-consideration fair-valuation via Black-Scholes, Monte-Carlo or scenario-weighted expected-value as appropriate.

Frequently asked questions

Do private companies also need PPA?

Yes, if they report under Ind AS. Ind AS applies to certain categories of companies based on net-worth, listing status and voluntary adoption. Private companies applying AS (not Ind AS) follow AS 14 (Accounting for Amalgamations) or AS 21 / AS 23 / AS 27 for consolidation, which have different rules. We scope to the applicable framework.

How long does a PPA take?

Typically three to four weeks from kick-off, depending on intangible complexity and auditor-interaction cycles. Large acquisitions with multiple reporting units and complex contingent consideration take longer.

What is the most common auditor push-back on PPAs?

In our experience, the top three are: (1) under-identification of intangibles (e.g., grouping customer relationships with goodwill); (2) inadequate support for the discount rate used on intangibles; and (3) weak documentation of the contingent-consideration fair-value judgment. We pre-empt each of these in the report architecture.

Can you perform retrospective PPAs for past acquisitions?

Yes, where required — for example, before an IPO, or following a change in reporting framework. Retrospective PPAs require valuation-date-specific inputs (market data, risk-free rates, peer-royalty rates as of the acquisition date).

Talk to us about your acquisition accounting

Use the Consult Us form at the top of this page, or book a call. A partner responds within one business day.

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