Selling a business is often the single most consequential commercial decision a promoter will make. Transique’s sell-side advisory practice is built to give that decision the process discipline, competitive tension and negotiating firepower it deserves. We run confidential auctions, curated short-list processes and bilateral negotiations — choosing the right structure for the specific situation, not the default.
Our goal on sell-side is simple: the right buyer, the right price, the right structure — closed on your terms.
Client/s | Location | Engagement type | Sector/s |
Enconsys | Gurugram | Sell Side – Transaction Advisory | Industrial Automation |
Prayogik Technologies | Bhopal | Buy Side – Transaction Advisory | Thermo electric module |
Megashop | Delhi | Sell Side – Transaction Advisory; Valuation; Legal Documentation | Retail |
Auction (15–30 buyers) maximises price for well-documented, cleanly-scoped businesses where confidentiality is manageable. Short-list (5–10 buyers) trades some price-discovery for speed and discretion. Bilateral is right when there is a specific strategic buyer with unique synergy value, or when confidentiality is paramount. The right choice depends on the situation; we build a written rationale for the recommendation.
Sequenced disclosure: a code-named teaser before any names are shared; NDAs executed before the information memorandum is released; controlled data-room access with individual user logs; restricted management meetings; clear protocols for employees and customers. Confidentiality breaches in sell-side processes almost always trace back to one or two predictable failure points — we design the process to close those gaps.
Yes, where it adds value. Vendor DD is useful in competitive auctions because it speeds buyer diligence and reduces the inevitable price-chip risk. It is less useful in bilateral processes. We produce financial and commercial VDD internally and coordinate legal and tax VDD with external firms where required.
Well-run sell-sides close in six to ten months from kick-off. Readiness and materials take 6–10 weeks; active marketing 8–12 weeks; diligence 8–12 weeks; documentation and closure 6–10 weeks. Complex structures (carve-outs, cross-border, regulated sectors) add 2–4 months.
The answer depends on the promoter’s post-exit role, the buyer’s risk appetite, and the business’s growth narrative. Partial exits (40–70%) keep the promoter incentivised and often attract better PE terms; full exits (100%) are preferred by strategics with post-deal integration plans. We advise on the structural trade-offs before the buyer universe is approached — not after.